Ideas and practical guidance
Web, visibility and digital management
Practical articles for companies making decisions about websites, search and AI visibility, content, advertising and automation.
Digital management
Who manages your company website after launch?
Updates, servers, security, SEO, AEO, GEO and content: define responsibilities so the website does not remain unmanaged.
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Websites
Website redesign: what to preserve before deleting the old site
Pages, URLs, data, content and tracking that should be protected during a redesign.
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Websites
Websites in Abruzzo: what a serious project should include
What to assess beyond visual design: strategy, content, visibility, infrastructure and support.
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Digital management
Five digital suppliers and nobody coordinating the project
How to recognise fragmented digital work and when a single point of contact helps.
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Websites
How much does a company website really cost?
Why page count alone is not enough to compare website proposals.
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SEO, AEO and GEO
SEO, AI answers or Google Ads: where should you start?
How to choose between organic visibility, AI-generated answers and paid campaigns.
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Visual Content
Professional website photography: how to reuse it on social media
Plan a shoot that creates a useful library for websites, campaigns and social channels.
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Visual Content
360 virtual tours and Google Street View for businesses
When an immersive experience helps customers understand a space before visiting.
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Hospitality
Hotel and B&B websites: mistakes that block direct bookings
Missing information, inconsistent images and confusing journeys that lose direct bookings.
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Websites
Ecommerce and private areas: when both are needed
Public sales and content for professional customers can coexist in one project.
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SEO, AEO and GEO
How to make a website understandable to AI systems
AEO and GEO without magic formulas: clarity, sources, entities, structure and verifiable data.
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Technical management
Servers, backups and updates: who manages them?
Technical responsibilities to define so websites and accounts do not remain unmanaged.
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