The project
Stilottica
From an optical store to a catalogue customers can shop online.
- Sector
- Companies
- Location
- Torre de' Passeri (PE)
01 / The website
Desktop and mobile, one identity.
02 / The work delivered
The starting point.
Stilottica complements its Torre de’ Passeri store with an online shop for eyewear and optical products. The project needs a structure that organises a broad catalogue and guides customers from finding a product to purchasing it.
The approach
I worked on the architecture, interface and e-commerce functions, including the customer area. Responsive navigation, SEO strategy and advertising support the same journey: helping visitors find relevant products and review the information they need before ordering.
Catalogue and purchasing
An online store with product pages and an e-commerce journey built around browsing the catalogue.
Mobile navigation
Responsive and UI/UX design to make categories, products and purchasing functions accessible on smartphones.
Customer area
Dedicated user access integrated into the structure of the online shop.
SEO and advertising
SEO strategy and advertising activities supporting the visibility of the shop and its products.
03 / Visual content
Presenting the catalogue
Website imagery shows how products appear within the store, alongside information and routes to purchase.
Content to use
From the website to social channels.
Photos and videos produced as part of the project are also delivered to the client for sharing on their own social networks. The business can use these materials to tell its story beyond the website.
04 / Ongoing care
The work continues after launch.
Mark Studio also handles server management, website updates and technical support. One point of contact for the online presence, from building the website to maintaining it over time.
- Server management
- Website updates
- Technical support
Bringing the project together
An online presence built around the business.
An online store combining catalogue, purchasing and customer access, with ongoing promotion and technical support.
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