Featured projects

Boutique B&B · Vasto

BluOnly

Identity, web, photography and a 360° presence.

Client
BluOnly
Sector
Hospitality
Location
Vasto (CH)
Project
2024
Updated
2025

01 / Web

The website, at first glance.

Visit bluonly.it
The BluOnly website on desktop
The BluOnly website on desktop
The BluOnly website on mobile
The BluOnly website on mobile

The work delivered

One project, several touchpoints.

BluOnly is a boutique B&B in Vasto’s historic centre, overlooking the gulf. The project covers logo design, the website and visual production, including images of the interiors and the street on Google Street View.

The starting point

Present BluOnly’s identity and spaces, helping guests explore the property and its surroundings before their stay.

  1. Logo design

    Design of the BluOnly logo as a visual reference for the property’s communications.

  2. Website

    Interface design and website development, alongside SEO work, server management and ongoing updates.

  3. Photography

    Photography of the property’s interiors, presenting its spaces and details.

  4. Property virtual tour

    Creation of a 360° virtual tour on Google Street View to explore the property.

  5. Street imagery

    Updated imagery of the street outside on Google Street View, separate from the property tour.

BluOnly
The BluOnly logo

02 / Identity

Logo design

Design of the BluOnly logo as a visual reference for the property’s communications.

03 / Photography

Spaces in their own light.

A selection of photographs created for the property. Open the images to view them in their original format.

The finished photos and videos are also delivered to the client for sharing on their social channels.

The guest room and its sea view.
The guest room and its sea view.
Natural light, furnishings and details in the guest room.
Natural light, furnishings and details in the guest room.
The lounge area and interior staircase.
The lounge area and interior staircase.
A closer look at breakfast.
A closer look at breakfast.

04 / Exploring in 360°

Inside BluOnly. Around BluOnly.

Two separate pieces of work on Google Street View: the property tour and imagery of the street outside.

Google Street View

The interactive tour is provided by Google Street View and loads when you open it.

Open the tour in a new window

The property

Property virtual tour

Creation of a 360° virtual tour on Google Street View to explore the property.

The street

Street imagery

Updated imagery of the street outside on Google Street View, separate from the property tour.

Bringing the project together

Identity and place, in one story.

The work brings together a logo, website, photographs, interior panoramas and updated street imagery: complementary materials presenting BluOnly and its setting.

Your next project

Tell me about your property

Your website and content can share the same starting point: what makes your business recognisable.