The project
Casa Plenilia
An essential identity for a place immersed in the landscape.
- Sector
- Hospitality
- Location
- Pianella (PE)
01 / The website
Desktop and mobile, one identity.
02 / The work delivered
The starting point.
Casa Plenilia is an adults-only country house in Pianella, surrounded by olive trees and overlooking the Abruzzo hills. The project needed to present the property’s contemporary character, rooms and guest experience clearly.
The approach
I developed the project as one coordinated system: logo design, website, interior and exterior photography and drone footage. Navigation leads visitors from the property and rooms to the gallery, contacts and booking, with a responsive experience designed for smartphones as well.
Logo and identity
Logo and visual language designed to represent Casa Plenilia’s architecture, landscape and atmosphere.
Website and booking
Responsive pages for the property, rooms, gallery, contacts and the route towards booking.
Photography and drone
Interior and exterior photography together with aerial footage placing the property within its landscape.
Server and updates
Infrastructure management, website updates and technical assistance supporting the project over time.
03 / Visual content
Architecture, olive trees and the Abruzzo landscape
Photography and aerial footage present the spaces, pool and surrounding hills, creating material the client can also use across social channels.
Content to use
From the website to social channels.
Photos and videos produced as part of the project are also delivered to the client for sharing on their own social networks. The business can use these materials to tell its story beyond the website.
04 / Ongoing care
The work continues after launch.
Mark Studio also handles server management, website updates and technical support. One point of contact for the online presence, from building the website to maintaining it over time.
- Server management
- Website updates
- Technical support
Bringing the project together
An online presence built around the business.
A coordinated project combining identity, website and visual production, guiding guests from their first impression to booking.
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